Summit Drive achieves record 20%+ conversion rates and praises “brilliant service” after joining MotorComplete

Introduction

Summit Drive joined MotorComplete in summer 2025, and from pre-sales through onboarding and go-live, the partnership has been a clear success. Both teams have built a strong working relationship, supported by smooth processes, open communication and a shared commitment to improvement.

About Summit Drive

With over 35 years of experience, Summit Drive is a well-established, family-run broker built on values of trust, commitment and personal service. They combine national reach with a strong community focus and a proud track record of doing things the right way.

The Challenge

Before moving to MotorComplete, Summit Drive found that their previous platform lacked the flexibility needed to evolve alongside the business. Website development had become difficult to progress, and the limitations of their existing CRM were beginning to hinder future growth.

Switching core systems is a major decision, but MotorComplete drew on experience from more than 70 platform migrations — including 10+ from the same previous supplier. Together, the teams reviewed Summit Drive’s processes in detail to ensure all systems across the wider group were integrated correctly.

Why Summit Drive Chose MotorComplete

Summit Drive were impressed by MotorComplete’s reputation as a specialist technology provider in the contract hire sector, with a proven ability to onboard medium and large brokers while continually developing the platform.

MotorComplete provided guidance, training, project management and dedicated support across content migration, data migration and design. Key features that stood out included:

• Simple and accessible website content management
• Built-in SEO tools to support organic growth
• Automated funder rate-book uploads with no reformatting needed
• Auto-quote to send branded quotes instantly
• Automated email and SMS communication for sales and aftersales
• Compliance tooling, including commission disclosure support
• Scheduled integrations with comparison sites, with leads returned directly into the CRM

How Summit Drive Implemented MotorComplete

During the sales phase, MotorComplete delivered a branded, fully functional demo site and provided feature demonstrations and training. Both teams reviewed Summit’s existing workflows to align them with MotorComplete’s functionality and agree priorities for change.

Implementation was carried out in three key phases:

1. Website design, content migration and CMS training
2. Pricing management — including rate books, offers, comparison sites and price matrix
3. CRM migration — covering sales funnel, delivery processes and live contracts

The project was delivered on time, to a high standard, with no additional costs and minimal disruption to day-to-day operations. Tailored training sessions were run for sales, admin and pricing teams, and the platform went live in August.

The Results

Summit Drive’s first full month on MotorComplete (September) delivered exceptional results:

• Website traffic: up 137% month-on-month
• Organic Google sessions: up 86.5%
• Trustpilot reviews: up 800% (driven by automated delivery follow-ups)
• Enquiries: record volume
• Conversion rate: over 20% — their highest ever

Summit Drive highlighted several standout improvements:

• Automated quotes and follow-up reminders to keep leads warm
• Consistent enquiry nudges and email automation
• Improved content control and user-journey optimisation
• A much clearer enquiry-to-quote path with strong CTAs
• Flexibility, responsiveness and continuous refinement from the MotorComplete team

“Brilliant service so far from Anthony, Richard & the team. It's never easy moving websites/CRM platforms but they truly made the experience positive and the transition smooth. Can't wait to continue doing business together.”

Whats Next

A review meeting after the third full month identified further opportunities for growth. Summit Drive plan to expand their use of built-in content and SEO tooling to strengthen on-page optimisation, and to explore automated sharing of rate books and offers with other MotorComplete brokers.

From the outset we could tell Summit are a well-organised, motivated and highly effective brokerage. We were confident MotorComplete would naturally complement their ambitions to grow and improve. We’re genuinely pleased with how the partnership has developed and look forward to continuing to succeed together